Caesars Entertainment has expanded its partnership with the National Hockey League, under which Caesars Digital will leverage NHL intellectual property to develop NHL-themed iCasino games. This pertains to the online platforms and Caesars Palace Online Casino operated by the organization in North America. The NHL will remain affiliated with Caesars as the official sports wagering partner.
The extended partnership will provide exclusive visibility for Caesars Rewards members and bring attention to Caesars Sportsbook and Caesars Rewards during the national NHL broadcast. This will be especially true regarding the Stanley Cup Playoff games that are being played in designated Caesars markets. The organization will retain the exclusive rights to incorporate NHL team logos and images into its sports betting application and maintain a connection with the League Alumni and the Stanley Cup.
As stated by Eric Hession, the President of Caesars Digital, their objective is to leverage the fervor of hockey enthusiasts in order to provide unforgettable experiences on their online casino and sports wagering platforms.
Caesars Entertainment and the NHL share a complete alignment in their perspectives and dedication to the promotion of responsible gambling.
Caesars is advancing its strategy of linking sports betting and online casino play with substantial rewards through its Caesars Rewards program, in extended association with top NHL betting sites. This allows patrons to earn credits in exchange for rewards and status, which can be utilized to redeem discounts at Caesars outlets.
According to Jason Jazayeri, vice president of business development for the NHL, the NHL and Caesars have been engaging in innovative methods of communicating with fans and will continue to do so in the future.
