Circa Sports, a prominent sports betting firm based in Las Vegas known for developing robust sports betting applications, has recently expanded its reach in Kentucky by launching a mobile sports betting application. A licensing agreement with the Corbin, Kentucky-based harness track Cumberland Run allowed for this strategic move. With this new development, Kentucky becomes the latest state to embrace Circa Sports’ mobile app to place bets on sporting events, following Colorado, Illinois, Iowa, and the central hub, Nevada.
Derek Stevens, the chief executive officer of Circa Sports, said he was excited about the company’s new venture in Kentucky. He expressed his satisfaction with the prospect of introducing Circa Sports to the exceptional sports culture of this state. Stevens emphasized that Kentucky’s popularity of horse racing and college athletics will be advantageous for their subsequent venture. He also stated that they are prepared to provide Kentucky residents with the greatest odds and betting information available.
Although Circa Sports was not among the first platforms to start operating on September 28, 2023, when mobile sports betting was legal in Kentucky, it entered the market at the right time. Circa distinguishes itself by prioritizing high rollers and offering more favorable odds compared to other national brands. Stevens’ vision of creating a traditional Las Vegas hospitality experience that mirrors the city’s live casino atmosphere aligns with this strategy.
Circa’s sports betting model is unique because its primary goal is to implement optimal values for clients. According to Stevens, their strategy is unique, with the goal of providing value to bettors while also not limiting them and allowing larger bets. Instead of relying on external odds, the creators of Circa employ their own predictive system to determine odds. This strategy has allowed the firm to compete in an industry that has faced criticism for limiting potential successful gamblers and offering less favorable odds.
Looking ahead, Circa Sports plans to expand its reach across Kentucky by establishing a physical sportsbook. This comes as a revelation from Stevens, since the recent release of their mobile app is only the start of their activities in this state. He said that after they relaunch the Circa Sports Kentucky mobile app, they will then move on to build a physical sportsbook, which they plan to do in the latter part of 2024. The Kentucky-Tennessee border is the chosen site for this premise, as the owner intends to generate a significant amount of traffic for bettors from both states.
The projected launch of the retail sportsbook has raised a lot of expectations, especially for Stevens, who anticipates massive betting due to the strong Kentucky sports culture. This expansion also affirms Circa Sports’ intention to expand in various directions while at the same time emphasizing its capability to improve the betting process for those who have a deep passion for sports across the nation.
Kentucky has recorded massive sales within the first six months since launching its sports betting market, with a $1.87 billion figure. Online wagers accounted for $1.30 billion, while ongoing retail sportsbooks recorded bets of $57.3 million. The state’s growing sports betting sector has contributed to this growth. Circa Sports has joined the list, adding more variety to Kentucky residents looking to engage and bet on a competitive level with a highly effective platform.
