An analyst from Wells Fargo has praised Caesars Sportsbook for displaying betting odds with reduced latency. This is a huge win for the platform, as it means that more people are likely to place in-game wagers. Daniel Politzer said this in reference to the way Sunday Night Football was put up for the audience on the platform.
Latency refers to the delay between the capture of images and their display to viewers. In cases of higher latency, players are never sure about getting betting odds from the sportsbook operator. However, with reduced latency, they can ensure the odds are better. DraftKings and FanDuel were previously leading the market. With an improvement by Caesars, the spots could be up for exchange in the days to come.
The NFL and the race are underway to offer better betting options. Daniel has said that the live stream by Caesar during the first week of the NFL was better, with an improvement of 20–30 seconds. They added that this will only help the platform in the future as technology is evolving and innovatively taking over the way one views games. Daniel is also optimistic that this will significantly develop the ecosystem of online NFL sports betting and media.
A second reason why reduced latency is essential is because the odds change constantly. Some competitions are so challenging that the odds change after every action. Players run the risk of obtaining access to unsatisfactory odds if they are only updated during the break. A solitary touchdown or home run, for instance, can alter the entire course of a game. If technology is implemented slowly, it can reduce the number of individuals placing wagers during a game.
The change, needless to say, will be more evident in the long term than in the short term. Latency, once reduced to the best extent possible, will no longer be a problem.
Daniel has called this a marquee development, adding that while they don’t expect fans to change their preference for viewing the game, they definitely expect that the sports or media industry will largely benefit from low latency after live NFL games and betting are showcased on a single screen. The same factor is likely to help them secure better sports media rights.
Caesars must anticipate implementing such innovations because its rivals are continuously innovating to improve the gaming experience for their customers. DraftKings, for example, has signed a sponsorship agreement with NFL RedZone. This is a session in which multiple games can be viewed concurrently. DraftKings becomes a desirable brand by securing sponsorship rights for RedZone, which allows it to attract many eyes.
This development has yet to be confirmed by either party; however, reports have surfaced that an official announcement could soon be made.
