Betr announces its intention to expand into a new segment, breaking the barriers of being just a microbetting platform. Founded by Joey Levy and Jake Paul, Betr will now set up new verticals, including pre-match betting and in-play betting, with a 0% margin on pre-match bets. The payout will be the best in the industry.
The announcement comes ahead of the NCAA Basketball Tournament (March Madness).
Microbetting could have looked like a conservative step, but Joey Levy has justified it by saying that it was a deliberate strategy undertaken to shorten the time to market the company. It gives them enough space to enhance users’ experience based on the kind of feedback they have submitted to the platform.
It is possible that a limited number of users could have been useful in that case. A larger number of users would have generated a bigger set of data, making it nearly impossible to read and implement the changes. Expansion still lies on the shoulders of the masses, which will ultimately take a call on how successful new segments are.
Joey Levy has said he is excited to be on the cutting edge of new ideas as their brand grows and explores new areas.
Calling it the first launch of Simplebet-powered core markets, Levy said that it was part of the course where they wanted to become synonymous with the company, brand, and product. He has expressed confidence in becoming the first direct-to-consumer operator to differentiate the product experience in an industry primarily dominated by commoditized product experiences.
The Co-Founder of Simplebet has spoken about the company’s future, saying that they are putting the platform on a path to establish a betting market that covers every product offered by operators that have been in the market for a long time. This will likely bring Betr on par with them and empower the platform to compete in the market.
They want to integrate and launch in the core market with parlays and props in their plans. It will offer every type of experience that players can find on the market.
The microbetting site is truly expanding with new segments to match the level of other platforms operating with full force. Jake Paul is yet to issue a statement to the media, but the words of Joey Levy have pretty much summed up the intentions of exploring new segments with Betr. The expansion will have customers spending much time on the platform for a better experience.
Prematch and in-play betting are expected to change the course for the brand, with more integrations to follow. Assuming it hits all the right chords, players will not just be on the platform but will also refer to their social circle to give it a shot.
Keeping it as a microbetting platform has given the founders and the team a lot of time to craft their strategies for reaching a larger number of players and handling more integrations that are well-received by their community.